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Gain profound analytical insights to better understand your customer narrative.
Transform the landscape of customer experience and marketing initiatives with our Adobe Analytics services. Unify disparate data, gain a comprehensive overview of interactions, and unravel customer behaviors.
For enterprise clients, we offer a spectrum of Adobe Analytics services, including consultation, implementation, and managed services. Additionally, we specialize in integrating Adobe Analytics for brands utilizing Adobe Commerce and other products within the Adobe suite.
Our team of Adobe Analytics consultants guides you through the intricacies of its functionality, illustrating its importance for your business and showcasing its added value. Whether strategizing your onboarding or overseeing the implementation and management processes, we provide a comprehensive roadmap to help you harness the full potential of Adobe Analytics from the very beginning.
Our specialists manage vital aspects such as code validation, deploying analytics tags, configuring dashboards, and more. We guide you in identifying key business requirements (KBRs) and align them with a strategic action plan, facilitating the attainment of your business objectives. Track metrics based on various criteria, including dimensions and business rules.
Utilize Adobe Analytics’ Data Sources for seamless migration of metrics and summary-level data from your existing analytics tool. Additionally, harness Google’s Big Query to fetch event data, which is then imported into ‘Customer Journey Analytics’ through Adobe Analytics’ insertion APIs or the Adobe Experience Platform.
Incorporate Adobe Analytics seamlessly into your existing suite of Adobe products. Explore integration possibilities with Adobe Commerce, Adobe Experience Manager, Adobe Target, and Adobe Marketo. Additionally, seamlessly connect Adobe Analytics with major big data platforms such as Tableau, SAP BusinessObjects BI Suite, and more.
Unlock the full potential of Adobe Analytics with our optimization experts. We meticulously assess your Adobe Analytics implementation and configuration, pinpointing areas for improvement and gauging the effectiveness of your current setup. Identifying any shortcomings, we deliver targeted fixes to guarantee you achieve maximum results.
Tailor your dashboards for a comprehensive understanding of the effectiveness of your digital sales channels (web, mobile, PWA, web portal), social media handles, SEO, and marketing endeavors. Our team of Adobe Analytics experts utilizes the ‘Adobe Analytics Workspace,’ a user-friendly drag-and-drop report builder, to analyze data and gauge outcomes. Additionally, we harness the ‘Calculated Metrics Builder’ to monitor default metrics such as views, orders, bounces, conversions, and more, while also enabling the customization of metrics based on your unique business requirements.
Adobe Analytics, a component of the Adobe Cloud Suite, serves as a robust analytics platform designed to empower users in monitoring and enhancing their website’s performance. By gathering and processing behavioral user data, Adobe Analytics provides a comprehensive view of crucial metrics displayed visually on an interactive dashboard. It goes beyond offering fundamental user information, providing insights into website visits, optimal traffic-driving channels, and user interactions. Moreover, Adobe Analytics seamlessly integrates with various third-party platforms, including CRM systems and offline data sources, enabling a holistic understanding of the complete customer lifecycle and the interconnected dynamics of online and offline channels within your marketing strategy.
Amidst a sea of data and limited time, Adobe Analytics emerges as a robust tool, providing access to extensive performance data at your fingertips. However, navigating through this wealth of information and extracting meaningful insights can be a challenge, even for the most adept teams. At fastfwd, our seasoned Analytics consultants specialize in parsing, auditing, and uncovering compelling insights from vast datasets.
Harnessing the power of your Adobe Analytics data, we craft data-driven insights that form the bedrock of your company’s marketing strategy. Our meticulous team identifies potential areas of concern, rectifies data discrepancies, and illuminates opportunities that can elevate your website and marketing channel performance.
Implementing Adobe Analytics on your website can be fraught with potential pitfalls. Even with what seems like a correct setup, the smallest misstep can disrupt your data, leading to inaccuracies and unreliable insights. Such errors could prove costly, potentially running into thousands or millions if not promptly addressed.
With a track record of successful Adobe Analytics implementations on thousands of websites, our team recognizes accurate data when we encounter it. Any anomalies in your data trigger our attention – we promptly identify, rectify, and meticulously review to guarantee trustworthy, accurate, and reliable data for you.
We understand that the digital realm is interconnected, and your website doesn’t exist in isolation. In various instances, you might have organized offline events and questioned how they influenced your website traffic. Alternatively, unexpected spikes in traffic might leave you puzzled. With Adobe’s multi-channel integrations, you gain insights into the precise impact of offline sources on digital channel performance.
Our team of Adobe Analytics consultants excels at integrating diverse data sources, including CRM data and email analytics, into your Adobe Analytics channels. This comprehensive approach provides a 360-degree view of your site’s performance, ensuring you have insights from every angle.
While gathering data is essential, it loses its purpose without proper analysis. At Cubefore LLC, we acknowledge the challenges of sifting through vast data sets, recognizing the time and effort involved. To simplify this process for you, our team of Adobe Analytics consultants conducts a thorough monthly review of your data. We deliver a curated list of valuable insights, guiding your business towards greater success. Additionally, we optimize your Adobe Analytics dashboard, providing you with a visually appealing representation of your website’s data, allowing us to collaboratively build a groundbreaking dashboard that aligns with your business’s end-goals.
When investing thousands in a tool, maximizing its utility becomes paramount. Our specialized Adobe Analytics training sessions are meticulously crafted to collaborate with your team, ensuring comprehensive proficiency in all aspects of Adobe Analytics. Each session is uniquely tailored to address specific Adobe Analytics challenges and address any queries your team may have.
Our training encompasses everything from configuring Adobe Analytics dashboards to interpreting data insights. At the conclusion of our sessions, you’ll have an empowered, in-house team of Adobe Analytics specialists ready to contribute to your success.
Specializing in Adobe Analytics implementation for eCommerce, we excel in uncovering crucial insights for your online business. Whether it’s understanding top-selling products, identifying high-revenue marketing channels, or evaluating the influence of physical store sales, our expert team gathers comprehensive data for your eCommerce site. With enhanced Ecommerce tracking, we generate detailed reports on your customers’ entire website journey, from initial visit to final checkout. Whatever specific data you require, our team of Adobe Analytics consultants is dedicated to delivering precise and actionable insights.
Ans. Adobe Analytics excels in capturing diverse data sets, spanning web, mobile, video, social, and beyond. In the realm of web analytics, it covers fundamental metrics like site visitors, high-traffic pages, and traffic sources. The tool extends its capabilities to monitor customized events on your website, providing insights into user interactions, including button clicks and other engagements. Additionally, Adobe Analytics seamlessly integrates multi-channel data from external sources, encompassing ad metrics, offline data, and social media data for a comprehensive analytical perspective.
Leveraging Adobe Analytics offers numerous advantages, including:
1. Gain comprehensive insights into your user’s website journey.
2. Understand the impact of various marketing channels on site performance.
3. View data from diverse sources side-by-side for a holistic perspective.
4. Forecast your site and marketing channels’ future performance.
5. Automatically identify inaccuracies in your data.
6. Receive automatic alerts for spikes and significant changes in your data.
Ans. The primary distinction between Google Analytics and Adobe Analytics lies in their functionality: Google Analytics serves as a web reporting tool, whereas Adobe Analytics is a comprehensive web analytics tool. In Google Analytics, users can readily access metrics such as the number of users, top pages, and primary traffic sources. Conversely, Adobe Analytics provides a versatile platform for crafting custom reports from scratch. While custom reports can be generated in Google Analytics, they lack the same flexibility offered by Adobe Analytics.
Adobe Analytics empowers users to intuitively drag and drop various dimensions and metrics, enabling the creation of limitless data breakdowns for a thorough exploration of data. Simply put, Adobe Analytics facilitates in-depth data analysis directly within the workspace, whereas Google Analytics may require the use of additional third-party tools for deeper insights. However, due to its extensive flexibility and support for ad-hoc data analysis, Adobe Analytics may present a steeper learning curve compared to the user-friendly interface of Google Analytics. For optimal utilization, it is advisable to collaborate with an expert when navigating Adobe Analytics.
Similar to other tracking tools available, Adobe Analytics utilizes a code snippet to capture user data. To enable data collection, this data layer must be integrated into your website:
1. A user visits a webpage where the code is installed.
2. Upon page loading, a request is sent to Adobe to gather the data.
3. The collected data is subsequently presented in Adobe Analytics.
Understanding your needs and goals is our priority. We collaborate closely, listening to your vision to craft an unparalleled experience together.
Receive Tailored Solutions, Recommendations, and Estimates.
Expect a Call from One of Our Account Managers Shortly.
Understanding your needs and goals is our priority. We collaborate closely, listening to your vision to craft an unparalleled experience together.
Receive Tailored Solutions, Recommendations, and Estimates.
Expect a Call from One of Our Account Managers Shortly.